Biography

A professor of marketing, Dr. Bradley Brooks researches customer behaviors and how to use customer markets in developing marketing strategies. He worked previously in sales and sales management with First Investors Corporation.

In addition to his teaching and research, Dr. Brooks consults with a variety of organizations, including large firms, entrepreneurial start-ups and non-profits. He provided marketing research and planning services for the adhesive remover Un-Du, a start-up project that was later bought by the Dumars organization and named the 1996 national new product of the year.

Dr. Brooks also contributes regularly to WBTV news, a local network news program.

Education

Ph.D., Marketing, University of South Carolina
MBA, University of South Carolina
B.S., Financial Management, Clemson University